This year’s Grammy Awards Show takes a hit as three top artists in the music industry are all planning to skip the Grammy awards due to claims that the highly rated award show is “irrelevant”, “lacks adequate racial recognition” and “does not recognize young singers and artists in the industry.”
The highly prestigious award ceremony in the entertainment industry is now being constantly attacked with numerous backlash with claims that it feels outdated and archaic. The 59th Grammys ceremony is however set for the 12th of February 2017, at the Staples Centre hosted by James Corden.
The “Sorry” singer, Justin Bieber, despite having a total of four nominations including Album of the Year for Purpose has decided to skip this year’s awards as he feels its does nothing for the younger generation in Music
Drake who also has a total of eight nominations in this year’s awards has decided to prioritize his UK and Europe tour over the Grammys. Although this is Drake’s main reason for his non-attendance, reports however say that he feels the same way with the Biebs concerning the award show.
Kanye West was one of the first artists to threaten the Grammys back in October with his non-attendance if Frank Ocean’s new album “Blonde” was not nominated for Album Of The Year. Although Frank never even submitted his album to the Grammys for consideration, Kanye however also states the award’s lack of recognition for black artistes (in comparison to white artists) as part of the reasons for his boycott.
Frank Ocean in an interview with New York Times back in November says: ‘That institution certainly has nostalgic importance. It just doesn’t seem to be representing very well for people who come from where I come from, and hold down what I hold down, ‘I think the infrastructure of the awarding system and the nomination system and screening system is dated. I’d rather this be my Colin Kaepernick moment for the Grammys than sit there in the audience.’