Taylor Swift has surpassed Adele’s record for most YouTube views garnered in a 24-hour period on a music video. Swift’s new “Look What You Made Me Do” video has racked up over 28 million views since being released last night during the 2017 MTV Video Music Awards.
Adele’s music video for “Hello” had 27.7 million views within a day of it being released, back in 2015. Swift’s new song is taken from her upcoming album Reputation, out November 10. It marks her first full-length since the release of 1989 in 2014.